Should you buy, build or wait?

In collaboration with UCL's Centre for Sustainability and RealTech Innovation, we are bringing you the first of a three part webinar series to showcase our new executive education course.

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about the event

1 hour to make smarter, strategic AI decisions and a window into the Executive Education course.

You’ve moved past the hype. You understand AI’s capabilities and limitations.​Now comes the next executive challenge: how should your organisation act?

- Build in-house and control the IP... but at what cost?​
- Buy off-the-shelf solutions and accelerate deployment... but risk vendor lock-in?​
- Wait and observe... but risk falling behind competitors?​

Each option comes with trade-offs in cost, time, capability, risk, and long-term flexibility. Many organisations make these decisions without a structured approach, leading to stalled initiatives, wasted budgets, or missed opportunities.​

This one-hour webinar gives senior leaders the frameworks and practical insights to make these decisions with confidence. It also serves as a gateway to the Executive Education course, where participants go deeper, applying these frameworks hands-on to their own organisations.

date

26th March 2026

time

12:00 - 13:00 GMT

location

Online
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Dr. Bola Abisogun OBE FRICS
founder & ceo, ai-qs
Dr.  Abisogun is a Gemini Ambassador for the Centre for Digital Built Britain (CDBB) and co-author of the Gemini Papers and Digital Twin Business Case Toolkit.

A Chartered Surveyor and Digital Champion for the Royal Institution of Chartered Surveyors (RICS), Bola is an industry disruptor specialising in Digital Twin solutions, built asset assurance, and regulatory compliance. He has successfully procured and delivered over £8 billion in capital projects across multiple sectors with extensive UK public sector procurement experience.

Bola was awarded an OBE in 2019 for services to Diversity and to Young People in the Construction Industry.
Dr. Carolyn Phelan, PhD.
Associate Professor & Scientific Director, UCL CSRI
After a career in the mobile telecommunications industry, progressing from engineer to project manager on large-scale international projects, Carolyn moved into academia to pursue mathematical finance. She completed an MSc at King’s College London and a PhD at University College London, where she is now an Associate Professor and Scientific Director of the UCL Centre for Sustainability and RealTech Innovation (CSRI). Much of her work focuses on building partnerships between academia and industry. Through UCL’s IXN programme, she leads collaborations with 30-40 organisations each year, connecting students and researchers with real-world challenges in technology and finance. She has also worked closely with industry partners and contributed to initiatives such as the launch of the first algorithmic syndicate at Lloyd’s of London. Her research and supervision focuses on quantitative finance and machine learning, ensuring her teaching and industry engagement remain closely aligned with emerging developments in data-driven financial innovation.
Chris Lees
CEO, Data clan
Chris is Chief Executive at Data Clan and one of the UK's leading voices on real estate data strategy.

He advises the UK government on the Golden Thread in the Building Safety Act, chairs the Real Estate Data Foundation Data Standards Steering Group, and teaches data strategy at OSCRE Academy. With 30+ years delivering data-enabled transformation across technology and real estate, Chris authored "The Anatomy of Occupancy Analytics" and brings deep expertise in building the data foundations that enable successful AI implementation. His work spans corporate real estate, social housing, and commercial property, making him uniquely positioned to discuss the practical realities of AI adoption in the built environment. Chris is also an Acuity Data mentor, supporting the next generation of data leaders.
Dewet Pretorius
Global technology delivery, jones lang lasalle (jll)
Dewet is a digital transformation leader with a proven track record delivering complex programs for Fortune 100 companies. He brings rare full-stack leadership: deep technical expertise in enterprise architecture, cloud infrastructure (AWS, GCP), AI/ML implementation, and software engineering, paired with business capabilities in P&L management, product strategy, and cross-functional team orchestration. His expertise spans the complete technology stack, from hands-on coding (Java, JavaScript, SQL, TypeScript, R) to enterprise architecture and strategic planning. Dewet specialises in navigating the execution challenges that cause most enterprise transformations to fail: requirements gaps, vendor management, technical debt, and stakeholder alignment. His experience delivering measurable business impact at scale provides grounded perspective on build versus buy decisions. Dewet is an Acuity Data mentor.
why attend?

Executives are under pressure to “do something with AI,” yet few have clarity on:

- ​What building in-house truly requires (talent, data, infrastructure, time, and cost)​
- When buying or partnering is the smarter route​How to evaluate AI vendors and avoid costly lock-in​
- When waiting is the optimal strategic move​.

This session gives you a structured approach to evaluating AI deployment options before committing resources.

What You’ll Learn in 60 Minutes

Our expert panel will address the questions executives are actually asking:

Build, buy, or wait, what makes sense when?
A decision framework you can apply immediately, based on capability, cost, risk, and strategic fit

What does building in-house really require?
Talent needs, data infrastructure, timelines, hidden costs, and technical debt most organizations underestimate

How do we buy smart and avoid vendor lock-in?
Evaluation criteria, contract terms to negotiate, technical assessment questions, and flexibility protection strategies

When should we actually wait instead of rushing in?
Identifying scenarios where patience delivers better outcomes than FOMO-driven decisions

What can we learn from those who've done this at scale?
Real implementation insights from global technology leaders managing AI strategy in data-intensive enterprises

what you will walk away with

1. Confidence to Make Defensible Decisions backed by a framework your board and stakeholders will understand

2. Realistic Build Assessment
so you know upfront whether your organization can actually deliver, or if you're setting yourself up for failure

3. Smart Buying Criteria
that help you evaluate vendors on capability and fit, not just features and pricing

4. Cost Transparency revealing what each option truly costs when you factor in talent, time, infrastructure, and opportunity cost

5. Strategic Patience Toolkit
for when waiting is the right move, and how to communicate it effectively

6. Battle-Tested Lessons
from technology leaders at JLL and Data Clan who've made these calls in complex, regulated environments

who should attend?

- ​​C-suite and senior executives​​
- Board members and non-executive directors​​
- Strategy, transformation, and innovation leaders​​
- Anyone responsible for approving, funding, or overseeing AI initiatives

This webinar is the first in a broader collaboration with UCL Centre for Sustainability and RealTech Innovation, designed to support leaders who want to move beyond experimentation and build credible, responsible AI strategies.​

For those who want to go deeper, this session connects directly to our Executive Education course, where participants apply these frameworks hands-on to their own organisations with expert guidance.​

The webinar gives you the foundations.

The course helps you implement them.