Should you buy, build or wait?

In collaboration with UCL's Centre for Sustainability and RealTech Innovation, we are bringing you the first of a three part webinar series to showcase our new executive education course.

About The Event

This 1-hour executive briefing, the second in our three-part series, gave senior leaders a structured framework for making confident, strategic AI decisions and offered a window into the thinking and tools used in the Executive Education course.

Not a tech demo. A high-signal conversation for decision-makers.

The Question We Tackled:

Executives are under pressure to "do something with AI."

But without a clear framework, most organisations face the same three options; build in-house, buy off-the-shelf, or wait and observe without truly understanding the trade-offs in cost, time, capability, risk, and long-term flexibility.

This session gave senior leaders the tools to evaluate those options with clarity and confidence.

The Key Insight:

"It's not a skills gap, it's an imagination gap."

The biggest barrier to AI adoption isn't technical ability. It's that senior leaders often don't yet know what AI can do for their organisation. The panel challenged conventional thinking on risk, data readiness, and competitive pressure:

  • Data readiness isn't about having lots of data, it's about whether you can trust it enough to make decisions with it.
  • Waiting may feel like the safest strategy, but it's often the riskiest.
  • Fragmented adoption, solving isolated pain points without a unified strategy, is one of the biggest threats to long-term value.

The Bottom line:

The build vs. buy vs. wait decision is not a one-size-fits-all answer.

It depends on your data maturity, risk profile, strategic ambition, and organisational readiness.

But one thing is clear: organisations that are investing and prioritising now are pulling ahead and the gap is widening.

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Dr. Bola Abisogun OBE FRICS
founder & ceo, ai-qs
Dr.  Abisogun is a Gemini Ambassador for the Centre for Digital Built Britain (CDBB) and co-author of the Gemini Papers and Digital Twin Business Case Toolkit.

A Chartered Surveyor and Digital Champion for the Royal Institution of Chartered Surveyors (RICS), Bola is an industry disruptor specialising in Digital Twin solutions, built asset assurance, and regulatory compliance. He has successfully procured and delivered over £8 billion in capital projects across multiple sectors with extensive UK public sector procurement experience.

Bola was awarded an OBE in 2019 for services to Diversity and to Young People in the Construction Industry.
Dr. Carolyn Phelan, PhD.
Associate Professor & Scientific Director, UCL CSRI
After a career in the mobile telecommunications industry, progressing from engineer to project manager on large-scale international projects, Carolyn moved into academia to pursue mathematical finance. She completed an MSc at King’s College London and a PhD at University College London, where she is now an Associate Professor and Scientific Director of the UCL Centre for Sustainability and RealTech Innovation (CSRI). Much of her work focuses on building partnerships between academia and industry. Through UCL’s IXN programme, she leads collaborations with 30-40 organisations each year, connecting students and researchers with real-world challenges in technology and finance. She has also worked closely with industry partners and contributed to initiatives such as the launch of the first algorithmic syndicate at Lloyd’s of London. Her research and supervision focuses on quantitative finance and machine learning, ensuring her teaching and industry engagement remain closely aligned with emerging developments in data-driven financial innovation.
Chris Lees
CEO, Data clan
Chris is Chief Executive at Data Clan and one of the UK's leading voices on real estate data strategy.

He advises the UK government on the Golden Thread in the Building Safety Act, chairs the Real Estate Data Foundation Data Standards Steering Group, and teaches data strategy at OSCRE Academy. With 30+ years delivering data-enabled transformation across technology and real estate, Chris authored "The Anatomy of Occupancy Analytics" and brings deep expertise in building the data foundations that enable successful AI implementation. His work spans corporate real estate, social housing, and commercial property, making him uniquely positioned to discuss the practical realities of AI adoption in the built environment. Chris is also an Acuity Data mentor, supporting the next generation of data leaders.
Dewet Pretorius
Global technology delivery, jones lang lasalle (jll)
Dewet is a digital transformation leader with a proven track record delivering complex programs for Fortune 100 companies. He brings rare full-stack leadership: deep technical expertise in enterprise architecture, cloud infrastructure (AWS, GCP), AI/ML implementation, and software engineering, paired with business capabilities in P&L management, product strategy, and cross-functional team orchestration. His expertise spans the complete technology stack, from hands-on coding (Java, JavaScript, SQL, TypeScript, R) to enterprise architecture and strategic planning. Dewet specialises in navigating the execution challenges that cause most enterprise transformations to fail: requirements gaps, vendor management, technical debt, and stakeholder alignment. His experience delivering measurable business impact at scale provides grounded perspective on build versus buy decisions. Dewet is an Acuity Data mentor.
It's not a skills gap, it's an imagination gap

The biggest barrier to AI adoption isn't technical ability. Senior leaders often don't yet know what AI can do for their organisation, let alone how to implement it.

Implication for leaders:

Before investing in training or tools, invest in understanding. Explore possibilities before committing to a path.

data readiness is a decision-making problem

The most important finding from the panel:

  • Availability: Do you actually have access to the data?
  • Quality: AI won't fix bad data, it'll just help you be wrong faster
  • Meaning: Machines need semantics, not just structure

Why it matters:

Data readiness isn't about volume, it's about whether you can trust it enough to make decisions with it.

waiting feels safe. it isn't.

The build vs. buy vs. wait decision depends on:

  • Your data maturity and governance
  • Your risk profile and regulatory environment
  • Whether you're solving a real problem or chasing FOMO

The pattern:

Organisations prioritising AI investment now are pullling ahead and the gap is widening.

the fragmentation risk

"So long as we have problems, we will have jobs."

The consensus:

  • Solving isolated pain points without a unified strategy creates silos
  • Duplication of effort erodes the productivity gains AI promises
  • Human-in-the-loop remains critical, augmentation, not automation

The risk:

Moving fast on narrow use cases while neglecting a cohesive, organisation-wide AI strategy.

This webinar is the first in a broader collaboration with UCL Centre for Sustainability and RealTech Innovation, designed to support leaders who want to move beyond experimentation and build credible, responsible AI strategies.​

For those who want to go deeper, this session connects directly to our Executive Education course, where participants apply these frameworks hands-on to their own organisations with expert guidance.​

The webinar gives you the foundations.

The course helps you implement them.