who owns what when you use ai?

In collaboration with UCL's Centre for Sustainability and RealTech Innovation, we are bringing you the first of a three part webinar series to showcase our new executive education course.

about the event

Now comes the question that too many organisations ignore until it’s too late.

Who actually owns the outputs your AI generates?

​- The content, code, or designs created by AI tools​
- The intellectual property embedded in training data​
- The liability if something goes wrong.​

These questions aren’t abstract. Organisations are already facing disputes, vendor challenges, and legal uncertainty.

This one-hour webinar gives senior leaders the frameworks and practical insights to make these decisions with confidence. It also serves as a gateway to the Executive Education course, where participants go deeper, applying these frameworks hands-on to their own organisations.

date

22nd April 2026

time

12:00 - 13:00 GMT

location

Online
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why attend?

AI adoption is moving faster than governance, policies, and contracts. Without clarity, organisations risk:​

- Unclear ownership of AI-generated assets​
- Copyright or licensing violations​
- Vendor lock-in or contractual exposure​Legal and reputational risk

​This webinar equips leaders with a structured, practical approach to protect their organisations before problems arise.

What You’ll Learn in 60 Minutes

Our expert panel will address the questions executives are actually asking:

1. Ownership of AI-Generated Outputs
Who owns content, code, and designs generated by AI​How human input affects ownership claims​Where ambiguity exists and how to mitigate it​

2. Copyright and Protection
Can AI-generated outputs be copyrighted or otherwise protected?​Understanding “originality” in an AI context​Practical implications for software, marketing, and creative assets​

3. Training Data and Liability
Risks tied to models trained on copyrighted material​What happens if your organisation is challenged legally​How liability is allocated between vendors and users​

4. Vendor Terms and Negotiation
What contracts and terms of service typically say about IP​Key clauses to watch for to protect your organisation​Negotiating practical protections without slowing adoption​

5. Policies, Guardrails, and Governance
Internal policies organisations should implement now​Guardrails for employees using generative AI tools​Governance structures that scale with adoption​Aligning legal, technical, and business teams around AI risk

what you will walk away with

By the end of this webinar, participants will be able to:​

- Understand ownership and copyright risks associated with AI outputs​

- Assess legal and IP exposure across internal and vendor-led initiatives​

- Evaluate vendor contracts and licensing terms with confidence​

- Implement organisational policies and guardrails to mitigate risk​

- Communicate AI IP considerations clearly to boards, legal teams, and stakeholders

who should attend?

- ​​C-suite and senior executives​​
- Board members and non-executive directors​​
- Strategy, transformation, and innovation leaders​​
- Anyone responsible for approving, funding, or overseeing AI initiatives

This webinar is the first in a broader collaboration with UCL Centre for Sustainability and RealTech Innovation, designed to support leaders who want to move beyond experimentation and build credible, responsible AI strategies.​

For those who want to go deeper, this session connects directly to our Executive Education course, where participants apply these frameworks hands-on to their own organisations with expert guidance.​

The webinar gives you the foundations.

The course helps you implement them.