mentor profile
18+ years building AI and data systems at scale. Yusra helps startups and scale-ups deploy AI strategically, ethically, and effectively, moving fast without breaking things (or regulations).
Having led $1.5B+ transformation programmes for enterprises, Yusra brings battle-tested experience to fast-moving companies. She's seen what works at scale and what fails, so you don't have to learn the expensive way.
Regional Expertise: Deep experience across GCC markets (Saudi Arabia, UAE) and the UK, bringing cultural and regional fluency to complex AI challenges. Conversational in Arabic with strong understanding of GCC business culture, enabling effective engagement across Middle East markets, critical for companies entering or scaling in the region
Impact at Scale:
- Led $1.5B+ in digital transformation programmes
- Deployed AI systems serving 15,000+ users across $2B real estate portfolio
- Shaped national AI policy frameworks aligned with Vision 2030
Thought Leadership:
- Published frameworks on AI ethics and responsible deployment
- Developed governance standards adopted by enterprise clients
- Regular speaker on AI strategy and responsible innovation
Cross-Market Expertise:
- Successfully delivered AI transformation across GCC (KSA, UAE) and UK markets
- Built governance frameworks that meet both regional requirements and international standards
- Advised government departments, multinational corporations, and high-growth startups
Government & Public Sector Leaders: Building national AI strategies, navigating Vision 2030 alignment, or establishing governance frameworks that balance innovation with citizen protection
Real Estate & PropTech Executives: Deploying AI across large portfolios, implementing occupancy analytics, ESG reporting automation, or predictive maintenance systems at scale
GCC Portfolio Companies: Scale-ups and growth companies operating in or entering Gulf markets who need AI strategy that understands both regional context and global standards
You're NOT a fit if:
- You're looking for pure technical implementation (coding, model building)
AI Strategy & Roadmap DevelopmentStrategic planning sessions to define your AI vision, identify high-impact opportunities, and build implementation roadmaps that balance speed with sustainability
Investor & Due Diligence ReadinessDevelop AI governance frameworks and documentation that satisfy investor due diligence, enterprise security reviews, and regulatory requirements
GCC Market Entry StrategyNavigate regional regulatory requirements, cultural context, and business practices for successful AI deployment in Gulf markets
Responsible AI ImplementationBuild governance frameworks, ethics protocols, and transparency mechanisms that unlock enterprise customers and investor confidence
Ongoing Advisory & Strategic SupportRegular advisory sessions for founders and leadership teams navigating AI scaling challenges, regulatory changes, or strategic pivots
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