I mentor founders building complex, technical and regulated businesses where trust is commercially decisive.
I bring nearly 20 years of international leadership experience in sectors such as maritime and energy, where governance, safety and regulatory scrutiny directly affect access to markets, partnerships and capital.
In these environments, credibility determines enterprise value.
Many technically strong businesses don’t struggle because the product lacks substance, but because the value is difficult to articulate clearly. Investors, customers and strategic partners need to understand quickly:
• what the business does
• why it matters
• what makes it credible
• and why it can be trusted
My particular strength lies in translating complex, data-driven or compliance-heavy propositions into positioning that is clear, commercially compelling and technically accurate, without diluting the depth behind it.
I also help founders treat perception as strategic intelligence. Investor questions, market reactions and stakeholder feedback often reveal gaps early. Addressed properly, those gaps strengthen decision-making, reduce risk and build long-term confidence.
Alongside my advisory work, I serve as a Trustee on the Board of the Royal Institution of Naval Architects, bringing governance-level perspective on leadership under scrutiny.
My advice is strategic, direct and grounded in commercial reality.
• Managing Director-level adviser to technical and regulated businesses on positioning, reputation and stakeholder confidence
• Former Global Head of Brand & External Relations at Lloyd’s Register, leading reputation strategy across 70+ countries in safety-critical environments
• Nearly 20 years’ leadership experience in industries where trust directly affects valuation and access to capital
• Board and executive advisory experience supporting high-stakes decisions under governance and regulatory pressure
• Trustee, Royal Institution of Naval Architects (RINA)
• Chartered PR Practitioner (Chart.PR), specialising in trust, reputation protection and risk-aware communication
• MBA (Distinction) focused on commercial strategy, connecting narrative clarity to growth and stakeholder confidence
• A founder or senior leader building a technical, data-led or regulated business
• Preparing for fundraising, strategic partnerships or international expansion
• Finding it difficult to communicate value clearly despite strong underlying substance
• Operating in a sector where credibility and trust materially affect success
• Seeking sharper positioning without oversimplifying technical depth
This is unlikely to be a fit if you are looking purely for promotional activity without strategic alignment.
Positioning and narrative development - Clarifying differentiation and strategic story
Technical proposition translation - Turning complexity into credible commercial clarity
Investor and stakeholder communication - Supporting fundraising, market entry and strategic conversations under scrutiny
Reputation and perception review - Identifying credibility gaps and emerging risks early
Ongoing strategic mentoring - Ensuring positioning evolves alongside growth and governance demands