mentor profile
Nearly 20 years building brands that deliver revenue, not just awareness. Lou combines creativity with commercial rigour, leading marketing strategies that connect brand positioning to pipeline growth to business outcomes.
Her track record includes campaigns that exceeded targets by 200%, brand transformations that positioned companies for acquisition, and go-to-market strategies that opened new markets across EMEA and APAC.
Why This Matters
Too many B2B tech brands treat marketing as either pure art or pure science. Lou refuses that false choice. She builds marketing that is strategically sound, creatively compelling, and commercially accountable.
Her impact extends beyond marketing metrics. As founder of Wildflowers of London (Gold Winner, Community Business of the Year 2025), Lou has spent nine years building a 900+ member community for women, creating spaces where authentic connection drives real career transformation.
What Sets Her Apart
- Purpose Meets Performance: Builds brands with strong values that also hit revenue targets, proving these are not opposing forces
- Global Go-to-Market Experience: Led strategies across EMEA and APAC markets, understanding regional nuances and cross-cultural brand building
- Proven Scale: From startups to scale-ups to successful exits, delivering marketing strategies across the entire growth journey
- Community Builder: Founded and scaled Wildflowers of London from a networking collective to a 900+ member organisation recognised as Community Business of the Year 2025
- Leadership Development: Completing ICF-accredited coaching diploma (2026), specialising in helping women and people of colour break through leadership barriers
Marketing Impact:
- Delivered campaigns that exceeded targets by 200%
- Built brand positioning strategy that directly contributed to successful acquisition
- Led go-to-market strategies across EMEA and APAC
- Nearly 20 years driving growth for B2B technology and adtech companies globally
Community and Leadership:
- Founded Wildflowers of London: Gold Winner, Community Business of the Year 2025
- Scaled from networking collective to 900+ member community over 9 years
- Completing ICF-accredited coaching diploma (2026)
- Launching Wildflowers Coaching (summer 2026) for underrepresented leaders
Strategic Leadership:
- Led teams through successful brand transformations
- Fractional CMO for purpose-driven B2B tech companies
- Built marketing strategies connecting brand to pipeline to revenue across multiple exits and scale-ups
B2B Tech Companies Scaling Marketing Need a strategic marketing leader who understands how to build brands that drive pipeline, not just awareness, whether as fractional CMO or strategic advisor.
Purpose-Driven Startups and Scale-ups Building brands with strong values and need marketing strategies that prove purpose and performance are not mutually exclusive.
Companies Entering New Markets Expanding across EMEA, APAC, or other international markets and need go-to-market expertise that understands regional nuances.
Women and People of Colour in Leadership Ready to break through barriers, navigate career transitions, or step into more senior roles with coaching support that understands your unique challenges.
Adtech and MarTech Companies Need marketing leadership with deep sector expertise, understanding both the technology and how to position it commercially.
You are NOT a fit if:
- You want marketing that is all creativity, no accountability
- You are looking for pure execution rather than strategic leadership
- You treat diversity and inclusion as box-ticking rather than business imperative
- You are not ready to invest in building a brand properly (shortcuts do not work)
Fractional CMO Services Strategic marketing leadership for B2B tech companies: brand strategy, go-to-market planning, team leadership, and revenue-focused execution without a full-time hire commitment.
Brand Positioning and Transformation Rebuild your brand for scale, acquisition readiness, or market repositioning, connecting brand strategy to commercial outcomes.
Go-to-Market Strategy Launch in new markets (especially EMEA and APAC), build regional strategies, and navigate cross-cultural brand challenges.
Marketing Strategy and Execution Planning Develop comprehensive marketing strategies that connect brand to pipeline to revenue, with clear metrics and accountability.
Leadership Coaching (Women and People of Colour) One-to-one coaching for underrepresented leaders navigating career transitions, breaking through barriers, or stepping into senior leadership roles (launching summer 2026).
Marketing Team Advisory Support for marketing leaders building teams, developing strategy, or navigating scale-up marketing challenges.
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