mentor profile
25+ years helping organisations accelerate revenue growth, build scalable commercial capabilities, and deliver business transformation that drives measurable results. Eric brings a rare combination of global corporate leadership, technology sector experience, and hands-on workwith founders and growth-stage businesses. Having held senior commercial roles across companies including Thomson Reuters, Pagero Group, Tungsten Network, Virgin Media, GlaxoSmithKline, and PepsiCo International, Eric has led large international sales organisations, scaled SaaS and fintech revenue models, and guided companies through periods of rapid expansion, acquisition, and operational change. Today, Eric works with founders, executives, and leadership teams to build commercial engines that deliver sustainable growth. His focus is practical: strengthening sales execution, developing high-performing teams, and creating repeatable commercial models that support scale, investment readiness, and long-term enterprise value.
Global Relevance
Many companies reach a stage where growth becomes harder to sustain.
Sales teams expand but performance becomes inconsistent.
Pipeline visibility declines.Pricing and commercial rules become unclear.
Customer acquisition becomes expensive.
Leadership teams struggle to move from founder-led selling to scalable commercial organisations.
Eric specialises in helping companies navigate these transition points.
Drawing on decades of experience scaling commercial organisations across multiple sectors and geographies, he focuses on building disciplined revenue engines that align strategy, people, processes, and technology.
His approach prioritises practical implementation over theory, ensuring growth strategies translate into operational execution.
What Eric Offers
Commercial Leadership at Scale Experience leading large global commercial organisations across Europe, the US, and international markets, including teams exceeding 170 people and indirect leadership of global sales organisations.
SaaS & Fintech Commercial Expertise Deep experience in digital financial management platforms, enterprise SaaS solutions, and subscription-based business models, including pricing strategy, customer onboarding, and long-term account growth.
Founder & Executive Mentorship Advises founders and executive teams on scaling commercial capability, transitioning from founder-led sales to structured revenue organisations, and building leadership teams capable of sustaining growth.
Revenue Engine Design Develops repeatable commercial models including sales methodology, pipeline governance, CRM systems, sales incentives, and global account management frameworks
.M&A and Investment Readiness Extensive experience preparing businesses for acquisition and post-acquisition integration, including commercial due diligence, go-to-market alignment, and sales integration planning.
Global Sales Execution Experience building and scaling international sales teams across Europe andglobal markets, including enterprise sales, sales development functions, and partner-led growth models.
Operational Commercial Transformation Balances strategic planning with operational execution, implementing pricing structures, revenue management frameworks, performance metrics, and sales enablement systems that drive results.
Strategic Commercial Leadership
- Senior Director, Commercial at Thomson Reuters leading the Corporates Europe commercial organisation across the UK, Ireland, and Continental Europe.
- Former Chief Commercial Officer of Tungsten Network, where Eric led a global commercial organisation and played a key role in preparing the business for acquisition.
- VP Global Sales Execution at Pagero Group, leading global commercial execution and supporting the company's acquisition by Thomson Reuters.
- Leadership experience across multinational organisations including VirginMedia, GlaxoSmithKline, PepsiCo International, and Premier Foods.
Revenue Growth & Business Transformation
- Delivered significant revenue growth across multiple organisations, including30%+ annual sales growth at Pagero.
- Grew EBITDA by 500% during tenure as Chief Commercial Officer at Tungsten Network.
- Delivered over £600m total contract value at Virgin Media Business through leadership of enterprise sales teams.
- Designed and implemented commercial strategies, pricing models, and sales operating frameworks across global organisations.
Scaling Commercial Organisations
- Built and led large international commercial teams across sales, account management, sales development, and customer success.
- Established a European Sales Development organisation from the ground up within Thomson Reuters.
- Designed global sales methodologies, CRM frameworks, and pipeline governance systems to improve forecast accuracy and sales performance.
- Recruited and developed high-performing sales leadership teams across multiple organisations.
Founder & Growth Company Advisory
- Founded Craig Partners, advising fintech, technology, and consulting businesses on growth strategy, commercial execution, and investor readiness.
- Mentored startup founders through Virgin Startup, supporting early-stage companies in building sustainable commercial strategies.
- Advised founders and leadership teams on scaling sales organisations, strengthening customer engagement, and positioning businesses for investment.
Founders & Startups Entrepreneurs building technology or SaaS businesses who need help developing a scalable go-to-market strategy and building their first structured commercial organisation.
Scale-Up Companies Growth-stage companies transitioning from founder-led selling to repeatable, process-driven revenue models and international expansion.
SaaS & Fintech BusinessesCompanies developing digital platforms or enterprise software products who need guidance on pricing models, customer acquisition, and commercial scale.
Leadership Teams Preparing for Investment or ExitOrganisations preparing for private equity investment, acquisition, or strategic growth who need stronger commercial foundations and predictable revenue growth.
Larger Organisations Driving Commercial Transformation Established companies seeking to modernise sales operations, improve pipeline visibility, strengthen pricing strategy, or restructure commercial teams.
You're NOT a fit if
You are looking for purely theoretical advice without a commitment to implementation.
You want quick tactical sales fixes rather than building long-term commercial capability.
You are not prepared to invest in leadership development, process discipline, and operational structure to support growth.
Commercial Growth Strategy
Develop clear growth strategies and go-to-market plans aligned to your product,market positioning, and revenue objectives.
Scaling Sales Organisations
Design and build scalable sales organisations including hiring plans,leadership structure, sales roles, and performance management frameworks.
Sales Process & Pipeline Discipline
Implement structured sales methodologies, CRM frameworks, and forecastingmodels that improve predictability and execution.
Pricing & Revenue Optimisation
Design pricing models, revenue management strategies, and commercial policiesthat increase profitability and support scalable growth.
Founder & Executive Mentoring
Support founders and senior leaders navigating commercial scale, teamleadership, and the transition from startup to growth-stage organisation.
International Expansion Strategy
Develop go-to-market strategies for new regions, including partner models,local sales teams, and market entry planning.
Post-Acquisition Commercial Integration
Support organisations integrating sales teams, pricing models, pipelines, andgo-to-market strategy following acquisitions.
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