20+ years taking B2B SaaS companies into new markets and building them into category leaders. Alex specialises in the hardest markets to crack, Middle East and APAC, where regulatory complexity, partner ecosystems, and cultural nuance separate winners from also-rans.
His track record tells the story: supported a Nasdaq IPO (2021), led regional execution for an $800M exit (2024), launched profitable operations in 9 new markets. He doesn't just enter markets, he builds businesses that scale, sustain, and deliver outcomes for PE sponsors and public company boards.
Why This Matters:
International expansion kills more SaaS companies than product-market fit problems. Companies that dominate their home market struggle to translate success across borders, especially in complex regions like the Gulf and APAC where local relationships, regulatory knowledge, and partner ecosystems are non-negotiable.
Alex's focus: building regional operations that don't just check expansion boxes, they generate revenue, secure enterprise clients, and create strategic value that shows up in exits and valuations.
What He Brings:
Market Expansion & Growth:
Exit & Value Creation:
Enterprise & Partnership Success:
Industry Leadership:
Notable Clients / Partners:
B2B SaaS Companies Expanding to Middle East or APAC Need boots-on-the-ground leadership to build regional operations, navigate regulatory requirements, and establish partner ecosystems that unlock enterprise access
RegTech, FinTech, TaxTech Companies Scaling Internationally Operating in complex, regulated sectors and need expertise navigating compliance frameworks, securing enterprise customers, and building credibility in new markets
PE-Backed Companies Preparing for Exit Need to build or strengthen regional operations that add strategic value and demonstrate growth potential to acquirers or public market investors
Scale-ups Targeting Fortune 500 Enterprise Clients Ready to move upmarket but need leadership that understands enterprise buying cycles, multi-stakeholder sales, and strategic partnership development
Companies Building AI-Powered B2B Solutions Developing AI products and need guidance on product-market fit, go-to-market strategy, or revenue acceleration in regulated industries
You're NOT a fit if:
International Market Entry & Expansion Strategy Build regional operations from zero to market leadership, go-to-market strategy, regulatory navigation, partnership development, and operational setup across Middle East and APAC
P&L Leadership & Revenue Growth Take ownership of regional P&L, build high-performing teams, and deliver revenue growth and profitability targets for PE sponsors or public company boards
Enterprise Sales & Partnership Development Secure Fortune 500 enterprise clients, develop strategic partnerships with Big 4/system integrators/ERPs, and build relationships that unlock market access
Exit Preparation & Value Creation Strengthen regional operations for IPO, acquisition, or strategic transaction, ensuring regional strategy contributes to valuation and attracts acquirer interest
M&A Execution & Integration Lead regional components of acquisitions, execute post-merger integration, and capture synergies in complex cross-border transactions
AI Product Strategy & Go-to-Market Incubate AI-powered products, accelerate product-market fit, and develop revenue strategies for B2B SaaS companies integrating AI capabilities
Board Advisory & Strategic Counsel Provide strategic guidance to PE sponsors, public company boards, and executive teams on international expansion, regulatory strategy, and value creation initiatives