Listen to our CEO, Yusra Ahmad, talk about the 'why' behind setting up Acuity Data.
We are a team of seasoned experts in the fields of data strategy, data governance, data analysis, data science, business process mapping and digital strategy with experience working on major projects, both in the United Kingdom and around the world. Our team have earned a reputation as industry innovators and our expertise ensures that clients can take advantage of the latest technologies, methodologies, and industry trends to provide sustainable solutions.
As we were building our company, we realised that one of our founders, Yusra, comes from a line of gold traders. We could immediately see the similarities between the process of mining gold and data. Just as one might mine for gold nuggets, we spend our time mining data for precious insights. We loved the idea so much that we built our branding around it. Our logo is inspired by the design of a gold mine, where each individual layer is a knowledge area, be it governance, strategy or security. These layers are imperfect, broken if you will, representing our belief that perfection is not a prerequisite to finding something of value within your data. In fact, this valuable outcome or insight is at the heart of our roundel, our gold nugget if you will.